Donald Trump is known for his lies. We’ve simply come to expect it. But this week his lie encompassed Sprint CEO Marcelo Claure, who actively went along with it.
Trump claimed credit for Sprint bringing in 5,000 jobs to the U.S.. Unfortunately for Trump and Claure, those 5,000 were slated to come to the U.S. as part of a deal that Softbank announced back in October. Thanks to the persistence of Tim Seppala at Engadget, Sprint’s PR department finally admitted that the jobs had nothing to do with Claure and Trump working together.
“This is part of the 50,000 jobs that Masa [Softbank CEO, owner of Sprint]previously announced,” she said. “This total will be a combination of newly created jobs and bringing some existing jobs back to the U.S.”
That truth did not prevent the same Sprint PR team from issuing a press release which included the following.
“We are excited to work with President-Elect Trump and his Administration to do our part to drive economic growth and create jobs in the U.S.,” said Sprint CEO Marcelo Claure. “We believe it is critical for business and government to partner together to create more job opportunities in the U.S. and ensure prosperity for all Americans.”
There are a few disturbing facets to this story.
- Reuters and other news outlets, despite calls for the media to be more diligent, continue to simply be conduits for Trump’s, and now Marcelo’s lies.
- Marcelo’s willingness to tweet the falsehood is one thing, but he engaged his company’s communication apparatus to support the lie through PR.
- Trump continues to lie with seeming impunity.
Trump is pushing CEOs, or they are willingly engaging in the lies that falsely credit Trump with achievements that have nothing to do with him.
From the middle class perspective, this is one rich man helping another rich man pulling one over on the rest of America.
To be clear:
Trump did not save or create 5,000.
Trump and Sprint colluded to make it appear as though he did.